Inspiring & Innovative Interiors
Selma Hammer Designs brings personalized interior design to homes and businesses across the Greater Rochester area — from kitchen transformations to commercial redesigns and full-scale renovations.
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Why Work With Us
Every project begins by understanding how you live, work, and entertain. That insight shapes spaces that are both beautiful and functional.
Our PhilosophyCustom Window Treatments
Elegant draperies, blinds, and shutters tailored to your space — plus custom bedding for a cohesive look.
Full-Service Renovations
From new home build selections to elaborate renovations, we manage every detail so you don't have to.
Commercial Redesign
Executive offices and business spaces that inspire your team and welcome your clients.
Products Below Retail
Access full lines of fabric, furniture, accessories, lighting, and rugs at less than retail prices.
What Clients Say
Selma Hammer's work has been featured in the Democrat and Chronicle and on Houzz. She received the Rochester Women's Network Up & Coming Businesswoman Award in 2011.
"Selma listened carefully to how our family uses the kitchen and designed a space that works beautifully for cooking, homework, and entertaining — all at once."
— A Rochester Homeowner
Design That Reflects You
Selma Hammer Designs serves Victor, NY and the Greater Rochester area with a full range of interior design services — from home decorating and commercial redesign to new-build selections and project management. With a background in the family textile business in New York City and professional membership in the Association of Interior Design Professionals (AIDP), Selma brings both industry knowledge and a deeply personal approach to every client.
Learn More About SelmaGreat design begins with a clear understanding of how a space will be used day to day. Whether a room needs to accommodate cooking and entertaining, focused office work, or playful nursery hours, the layout and furnishings must support those activities naturally. Thoughtful spatial planning ensures that every square foot serves a purpose without feeling crowded. When form and function align, the result is an interior that feels effortless and welcoming, no matter how busy life becomes within its walls.
Color has the power to transform a room entirely. A palette built around deep teal and soft sage green creates a sense of calm while remaining visually rich. Layering solids with carefully chosen patterns introduces depth without overwhelming the eye. Vibrant accents like tangerine or turquoise can be woven in sparingly to bring energy and warmth. The goal is always balance: a space that feels grounded yet lively, serene yet full of personality.
Custom window treatments do more than frame a view. Elegant draperies soften hard architectural lines and introduce texture, while blinds and shutters offer precise control over natural light. The right treatment can make a modest window feel grand or lend privacy without sacrificing brightness. Fabric selection matters just as much as hardware, tying the window into the room's broader color story and lending a finished, intentional look to every wall.
Renovations and new-build selections present an opportunity to shape a home from its foundations. Choosing finishes, fixtures, and surface materials early in the process ensures a cohesive result that reflects the homeowner's taste. From flooring and cabinetry to lighting and tile, every decision contributes to the overall atmosphere. When these elements are coordinated thoughtfully, the completed space feels harmonious rather than pieced together over time.
Commercial spaces benefit from the same design principles that make a home feel inviting. An executive office that feels warm and bright encourages productivity and leaves a lasting impression on visitors. Retail and hospitality interiors thrive when layout, lighting, and color work together to create an experience that aligns with the brand. Redesigning a business environment is an investment in how clients and employees feel the moment they walk through the door.
Design philosophy is rooted in the belief that beautiful spaces support beautiful living. Inspiration comes from listening carefully to each client's lifestyle, habits, and aspirations. The process is collaborative from the first consultation through the final reveal, ensuring that the outcome reflects the people who inhabit the space rather than a signature style imposed from outside. Comfort, practicality, and visual delight are never in competition; they are woven together as equal priorities.